Guwahati, July 13: Allen Solly launched a brand-new range of anti-viral face masks with melt-blown layers and detachable 5 layered filters, providing high particle filtration recently. It also launched a campaign titled ‘Power of Two’ for the new collection of duo defence masks. The campaign is in line with the current climate and seeks to offer customers a solution for their double masking requirements, whilst also providing their customers with a sense of comfort and safety.
The Allen Solly duo defence mask has been created in India with Viroblock, a Swiss technology that is tested to provide resistance against common viruses (enveloped) and bacteria as per AATCC 100 and ISO18184 global testing methods. Both the mask and filter are washable and recommended to be reused up to 20 gentle washes for the mask and up to 10 gentle washes for the filter.
Elaborating on the launch, Anil S Kumar, COO, Allen Solly said, “It has become essential for everyone to adhere to protocols and keep themselves and their loved ones safe and secure amid the scare of the spread of Covid-19. The medical fraternity has also recommended double masking, especially when moving out. That is why we at Allen Solly have developed the new duo defence anti-viral mask, in line with customer, needs today.
He further added, “Everyone should act responsibly during these times as a means to ensure the safety of not just themselves but also others around them. The duo defence mask is a step in that very direction.”