Amazon Small Business Days see record sales

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HT Bureau

GUWAHATI, July 13: Amazon India hosted Amazon Small Business Days (SBD) from July 2-4 last. During the three-day event, more than 84,000 sellers received an order. 68% of these sellers who received an order were from non-metro cities like Kodagu (Karnataka), Dholpur (Rajasthan), Eta (Uttar Pradesh), Giridh (Jharkhand), Una (Himachal Pradesh) and Tinsukia (Assam). 7,500 sellers received their highest single-day sale, an increase of over 2.8x compared to the previous SBD organised in December 2020. The number of sellers who grossed over Rs. 1 crore grew by 6x over the previous SBD. Thousands of local shops participated in the event and 1,700 of them, from 125 cities in 23 states, received an order during the event.

“As India tries to get back on track post the impact of the Covid-19 second wave, we are prioritising our efforts to help small businesses, artisans, weavers, women entrepreneurs and small local offline shops to bounce back from the economic disruption. Towards this, we hosted Amazon Small Business Days and extended the event from a single day to three days to help generate more business for our sellers and help them bounce back. We are humbled by the customer response to the event as 84,000+ sellers, including 1,700 small local offline shops, received at least one order during the event,” said Pranav Bhasin, director, MSME & Selling Partner Experience, Amazon India.

“We are an offline store and we have been selling online through local shops on Amazon program for last 1 year. We participated in Amazon Small Business Days this year – a huge thanks to customers for opening their hearts to a business like ours and helping us recover from what has been a tough couple of months. We saw a 6X spike vs our usual order volume. Getting orders from so many pin codes is extremely encouraging,” said Vivek Singh, Nano Edge Collection, New Delhi.

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