Amway enters herbal skincare market with ‘Attitude Be Bright Herbals’

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HT Bureau

GUWAHATI, Dec 4: Amway India, FMCG direct selling company, announced its foray into the herbal skincare market with the launch of ‘Attitude Be Bright Herbals’ range. The new skincare range from Attitude brings together the goodness of botanicals combined with modern research. With the new range, Amway is aiming to tap the high potential Rs 2000 cr herbal skincare segment in India.

Announcing the launch of Attitude Be Bright Herbals range, CEO, Amway India, Anshu Budhraja said, “At Amway, our focus has been on offering products that address the needs of the discerning Indian consumers. The Indian herbals segment offers a huge potential and we are focusing on tapping that potential by developing and introducing innovative and distinctive quality products within our existing categories. This launch of Attitude Be Bright Herbals is our latest innovation in the beauty segment that is set to revolutionise the market with its latest formula to brighten the skin and provides protection from pollution. The launch of the Attitude Herbals range and the Nutrilite traditional herbal range launched earlier this year, reinstate our commitment to India and we will strive to offer the highest quality products to the consumers.”

This skincare range from Amway consists of three products – a day cream, a night cream and a face wash. At the heart of Attitude Be Bright Herbals range is the Herbal Blend along with each product enriched with  Hero ingredients like Indian Kino, Mangosteen Butter and Papain Enzyme along with Biosaccharide Gum to curtail the damaging effects of pollution and LumiskinTM* complex for skin brightening.

Vice President, East Amway India, Chandra Chakraborty said, “Amway Attitude Be Bright Herbals brings alive the proposition of inherent luminosity that the brand promises. With the latest addition of the herbals skin care solutions to our entry-level premium beauty and skin care range ‘Attitude’, we are set out to transform the market with the focus on those who are busy chasing their dreams and ambition – that is the youth. To truly understand this segment, we undertook an extensive market research among the youth, which empirically established the need for skincare solutions that resonate with their inclination towards herbal products while providing highest levels of results for their skin. We are pleased to launch the Attitude Be Bright Herbals range that will offer customers differentiated skincare solutions.”

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