Amway India launches of project ‘Nari Shakti’

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HT Bureau

GUWAHATI, Oct 14: Committed to empower women by bringing them to the forefront and as part of making major strides towards strengthening the gig economy ecosystem in the country, Amway India announced the launch of project ‘Nari Shakti’ on Wednesday.

Beginning with the Eastern region, the Nari Shakti project is aimed at bringing Amway’s existing group of women direct sellers to the forefront by enhancing their existing skills to run their independent Amway businesses successfully.

Commenting on this initiative, Anshu Budhraja, CEO, Amway India, said, “I am very thrilled to launch the Nari Shakti project which is all set to unleash the spirit of entrepreneurship among many more women. To kick start the project, we have identified select women entrepreneurs from East of India based on certain parameters and will aim to further expand our reach in the coming months”.

Chandra Bhushan Chakraborty, VP-East, Amway India, said, “At Amway, we remain committed to helping our direct sellers succeed and grow their business through continuous upskilling initiatives and world-class quality products. To start the project, we have planned various sessions with these select sets of women entrepreneurs aimed at enhancing their skill sets, knowledge about best business practices, product training and usage of the various business tools and social commerce.”

Notably, the project was launched with a panel discussion on the theme of evolving the role of women across various industries. It focussed on the rise of the gig economy owing to the current scenario and strengthening the future of women entrepreneurship in the country.

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