Coca-Cola India reinvigorates its vision of creating a ‘World Without Waste’

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HT Bureau

GUWAHATI, March 19: On World Recycling Day, Coca-Cola India reinforced its commitment towards one of its key sustainability priorities of waste management. Aligned with the Government of India’s Swachh Bharat (Clean India) Mission, Plastic Waste Management Rules and the United Nations Sustainable Development Goals, the company’s global initiative ‘World Without Waste’ aimed at creating a circular plastic economy, has achieved significant milestones in the country.

Towards its commitment of making the world litter free by 2030, the Coca-Cola Company has made critical developments in India, across the three key strategic pillars of World Without Waste (WWW) – Design, Collect and Partner. In order to create a circular economy of plastics, by closing the loop, the Coca-Cola Company intends to connect with every player in the plastic recycling value chain starting from waste collectors to recyclers. Over the years, the company has initiated several strategic multi-stakeholder partnerships with focus on waste collection and recycling.

Hindustan Coca-Cola Beverages Private Limited (HCCBPL) in partnership with the United Nations Development Programme (UNDP) initiated Project Prithvi, an end-to-end plastic waste management, being rolled out in 50 cities across India. In addition to this, Karo Sambhav – Closing Material Loops, Coca-Cola India in partnership with Packaging Association for Clean Environment (PACE), aims to develop a system which enables inclusion, ethics, transparency, good governance and traceability of waste.

Several other initiatives such as establishment of Material Recovery Facilities (MRFs), Swachhta Kendras to strengthen the collection ecosystem have also been initiated. Additionally, citizenship movements for behavioral change, partnership with Date with Ocean, Support My School – Mission Recycling program, Alag Karo have been implemented successfully across India.

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