GUWAHATI, Aug 11:FirstCry.com launched its brand new outlet in Adabari on Sunday which was inaugurated by renowned Assamese Film Star ‘Nishita Goswami’. Standing strong by its enormous expansion strategies, FirstCry.com plans scaling up its presence in the city. The franchisee store is very strategically situated in Adabari which is nearest to the airport and other entry, exit points to the city via Jhalukbari.
FirstCry.com strongly believes in an omni-channel model, wherein they focus on growing extensively across all platforms- online, mobile as well as offline as a solution to the growing needs of parents in India. FirstCry.com has already opened more than 380 stores across Tier I, II and III cities. The industry forecast of a heavy boom in the retail market and increasing demand for baby & kids products makes Guwahati an important city in terms of expansion for FirstCry.com.
Talking about the Franchisee, who is also the owner of FirstCry Outlet at Central Mall, Christian Basti and also the Authorised Stockist for FirstCry.Com for entire North East, Bharat Sarawgi, says, “In Adabari side of Guwahati, parents don’t find good variety of baby products easily and they have to travel all the way to Fancy Bazar or GS Road, for their needs. With our FirstCry store, strategically located at Adabari, parents from the city as well as from other neighbouring towns, can now have access to the widest range of baby and kids products.”