Guwahati based Outreach Advertising among Top 100 SMEs in India

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HT Bureau

GUWAHATI, Aug 12: Guwahati based Out of Home (OOH) media firm Outreach Advertising is in the list of top 100 Small & Medium Enterprises (SMEs) in India for 2017, beating stiff competition from more than 33,000 vibrant enterprises from across the country. The initiative by India SME Forum is organised in association with the Union Ministry of Micro, Small & Medium Enterprises. The awards were presented at New Delhi on August 9.

The India SME 100 Awards is reputed as one of the largest gatherings of SMEs from India, drawing business owners, startup founders and investors from across the country.

The selection process to pick the top 100 emerging SMEs involved a qualified and eminent jury’s assessments. Criteria considered in selecting the top SMEs included innovation, scalability, business feasibility, market opportunity, reach and revenue.

Commenting on the recognition award, Managing Director of Outreach Advertising, Sunit Jain, shared, “I believe Outreach has taken right steps at the right time transforming the entire eco system of our industry while impacting city’s landscape positively. More so, we have established business processes which is robust and systematic and has helped us got this recognition because most of small and medium enterprises don’t follow organised work processes”.

Sunit feels that such awards are a confidence booster for the entire services sector as most of the other winners were from manufacturing sector.

“A lot of investors and bankers present at the event were amazed to see advertising & media enterprise getting an award and it would perhaps change their outlook on the fast evolving OOH space. Outreach Advertising is the only enterprise amongst India’s Top 100 SMEs from the advertising & media sector in India and only one from North East India”, he said.

The award was presented by Minister of State (Independent Charge) of Micro, Small & Medium Enterprises, Giriraj Singh, Member of Parliament and former Union Minister of MSME, Kalraj Mishra, Secretary of MSME, Dr. Arun Kumar Panda (IAS), MD&CEO of Axis Bank, Shikha Sharma and Chairman of India SME Forum, Prahlad Kakkar.

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