GUWAHATI, Aug. 7: Honor, the sub-brand of Huawei, launched high performance device – Honor Play that aims to deliver maximum performance at a phenomenal rate. The Honor Play is equipped with the flagship Kirin 970 AI processor, with “Neural Processing Unit” (NPU) that specialises in the acceleration of Machine Learning (ML) algorithms to perform AI tasks. The Honor Play will set the benchmark for exceptional graphics and user experience with the ingenious GPU Turbo Technology.
The Honor Play will be exclusively available on Amazonwww.amazon.in/dp/B077PWJLR2starting August 6, 2018 from 4:00pm onwards. There will be extra savings on Axis Card EMI. Also, available on Honor official store www.hihonor.com/in/ andhttps://www.hihonor.com/in/honor-play-launch.html.
Commenting on the launch, Vice President Sales, Huawei India-Consumer Business Group, P Sanjeev, said, “With a clear focus on design, innovation and seamless experience, Honor is expanding its influence globally as well as in India. Honor will keep surprising and delighting the young generation with its stylish design, superior performance and unique features, setting new trends and redefining accessibility. The launch of Honor Play marks the beginning of innovative technology with Kirin 970 and AI technology, making consumers shift from smartphones to “Intelligent phones”. Marked as a true performance device, the Honor Play will be the most affordable performance device with flagship specs available to the Indian consumer. We hope that our young audience appreciates the capabilities of the Honor Play and support our efforts in making this Crazy Fast & Crazy Smart experience a success in India”
Director, category Management, Amazon, Noor Patel, said, “We are excited to announce the exclusive launch of the much-awaited new Honor Play in India on Amazon.in. With this partnership, we continue to build a strong portfolio in the smartphones category providing customers with a vast selection, great value and fast and reliable doorstep delivery, making shopping on Amazon.in a delightful experience. We are confident that the new Honor Play, which has already generated much hype in the country, will resonate well with Amazon customers.”
GPU Turbo is able to accelerate performance by optimizing the software and hardware resources. With GPU Turbo, graphics processing efficiency is improved by up to 60 percent while overall SoC power consumption is saved by 30 percent. This is beneficial since graphically demanding operations typically consume battery quickly.