New Delhi, Nov 26: Hyundai Motor India Ltd. (HMIL), the country’s second largest car manufacturer and the number one car exporter since inception, in association with Ministry of Road Transport and Highways on Friday released Road Safety film aimed at creating a positive change in the society and inspire people to adhere to traffic rules. This film marks phase II of #BeTheBetterGuy road safety initiative by Hyundai since 2016 and draws attention to critical issues pertaining to road safety such as– under age driving, don’t drink and drive, usage of mobile phone, over speeding and violation of traffic signal.
Commenting on the initiative, managing director and CEO, Hyundai Motor India Ltd., YK Koo said, “Hyundai is a responsible and caring brand globally. Through Safe Move – Road Safety Campaign; we want to spread the message of road safety and create strong awareness within communities for a positive Behavior Change. We want to make Safe Move – Road Safety Campaign a mass movement in India in association with Ministry of Road Transport and Highways and contribute by Big Impact activities towards making Hyundai a Life Time Partner of its customers.”