GUWAHATI, April 27: The Indian Performing Right Society (IPRS), the sole copyright society representing the authors, composers, and publishers of music launched the ‘IPRS for Fair Music’ campaign to boost a healthy ecosystem for music in India on Tuesday.
Fair Trade Music aims at supporting, acknowledging, and celebrating businesses that seek to create an equal trade system through respect and transparency. Coinciding with the World Intellectual Property Day, the campaign will witness activities in the form of a panel discussion, virtual knowledge sessions, felicitation of fair music partners, and much more from April 26 to 30.
On the launch of the campaign, Rakesh Nigam, CEO of IPRS commented, “Over the past few years, digital technology and the penetration of the internet has created a global marketplace for music which is very encouraging for music creators all over the world. However, the rights of the music right holders need to be also protected simultaneously. We are pleased to launch this campaign along with our partners and leaders from the music industry to spread this message across platforms. Fair trade music is a practice that needs to be accepted and followed in India. At IPRS, we strongly advocate why fair trade of music is critical and how it will help the original creators. Technological advancements have always played an important role in shaping the music industry, creating new opportunities and challenges. While digitisation has empowered creators and taken the music far and near, the creator stands a higher risk of his/her creative ideas getting copied and snags in enforcing his/her rights.”