GUWAHATI, Aug 6: Lizol, under the flagship of RB, announced, the ‘Lizol Kitchen. Healthy Kitchen’ campaign with Vikas Khanna, an internationally acclaimed Indian chef as the face for its new Kitchen Power cleaner. They aim to create awareness around the importance of having a germ-free kitchen and get India to make the right choice for a healthy life.
In a survey conducted by Incite, a strategic research consultancy, it was found that 98% Indians are aware of the presence of germs throughout their homes along with the many threats they pose, however, 62% who are concerned about these germs do not seek germ removal solutions to protect their families. Out of those who choose to do something, 42% uses phenyl and detergents as general cleaning agents across different surfaces in the house.
For ages, Indians have adopted various cleaning techniques like bars and detergents to clean their kitchen surfaces not knowing that it may have very little effect in removing germs. Today, health conscious consumers are rapidly adopting healthy eating habits, but kitchen cleaning remains conventional. The commonly found oil stains accumulated on kitchen surfaces become a breeding ground for germs.
First time from the house of Lizol, a powerful germ removal product Lizol Kitchen Power Cleaner, which is also suitable to be used on food contact surfaces, is there. Its easy to use trigger format will assist consumers to maintain a germ-free kitchen. Its strong degreasing ability will enable today’s consumer to clean multiple surfaces including gas stove, tiles, kitchen slab & sink, chimney, shelves etc., conveniently with one easy swipe and no hard scrubbing.
An advocate of nutrition, Chef Vikas Khanna has been encouraging people to make healthier food choices. With this association, he will not only sensitize modern homemakers about the importance of a clean and healthy kitchen but also help them evaluate the cleanliness of their kitchens.
Commenting on his association with the brand, Vikas Khanna said, “In India, we are seeing a major shift in people’s perception about nutrition intake and healthy food. While they are making healthier choices with their diet, enough attention is not being paid to the germs that exist on kitchen slabs, stoves, tiles, etc., which unintentionally find a way into the food we cook. Even the smallest oil stains are hotbeds of germs because of their sticky nature and a wet cloth wipe is not enough to protect your family from them. With the ‘Lizol Kitchen. Healthy Kitchen.’ campaign, I will urge modern homemakers to take a step ahead towards making their kitchens a healthier space.”