GUWAHATI, June 10: Cadbury Dairy Milk will now also be available in a new bar with 30% less sugar, offering consumers greater choice and the delicious Cadbury Dairy Milk taste. Cadbury Dairy Milk 30% Less Sugar, will have no added artificial sweeteners, and will sit alongside the existing portfolio of Cadbury Dairy Milk products on shelves. The innovation underscores the company’s commitment to empower consumers to snack right and to provide them with choice, by creating new eat experiences.
Deepak Iyer, President, Mondelez India, said, “We are delighted to be launching this product in India, given the love and following Cadbury Dairy Milk has in our country. This is the most significant innovation in the brand’s history in India. As we continue to define the taste of chocolate, we understand our consumers, and are conscious of our commitments to them. Cadbury Dairy Milk 30% Less Sugar is another very special innovation that will provide our Cadbury Dairy Milk fans with a less sugar option without compromising on our world-renowned taste and quality.”
Notably, Cadbury Dairy Milk 30% Less Sugar has been in development for almost two years with a dedicated team of scientists, nutritionists and chocolatiers at the company’s research and development facilities in India and the UK. The new Cadbury Dairy Milk30% Less Sugar will be priced at Rs. 50 for 43 gms, and will be retailed across modern trade, traditional trade and e-commerce platforms by mid-June. The launch will be supported by a high impact digital-led campaign.