GUWAHATI, June 14: Arvind Fashions Ltd. launched a brand new showroom for three of its most popular brand at City Centre Guwahati on Friday. Ed Hardy, Flying Machine and U.S. Polo Asscoiation, the three cool and classic brands are for sure going to fuel the region’s booming fashion aspiration.
Flying Machine’s this summer introduces its latest campaign ‘Your Cool Half’. This collection is a call for challenge to relook at oneself and find one’s cool half. This summer presents its entire new range in sync with the campaign with Aalia Furniturewalla, the upcoming Bollywood heartthrob as the newest face of Flying Machine. U.S. Polo Assan. epitomizes classic American style with an authentic connection to the sport of polo, puts forth a broad assortment of summer essentials for men, women and kids across classic polo T-shirts, footwear, bags and accessories. With a mix of fresh and vibrant tones, the collection offers a variety of cottons, linens and light weight fabrics. Ed Hardy is an alternative lifestyle brand that celebrates the classic American tattoo while Flying Machine is India’s first homegrown denim brand and one of the most successful fashion brands in the country with an amazing product line to engage consumers with the sport of polo in new and more meaningful ways.