OPPO strengthens its position as ‘The Selfie expert and leader’

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GUWAHATI, Sept 26: OPPO Mobiles, a camera phone brand, keeping the festive spirit of Diwali in mind, announced the launch of OPPO F3 Diwali limited edition on Tuesday. The Diwali limited edition phone, a red variant, is an extension of the original F3 and its price is set at Rs 18,990. Every customer who will purchase the F3 Diwali limited edition would get an exclusive cricket bat signed by the Indian cricket team.

During the event, OPPO announced a new brand revamp – ‘The Selfie expert and leader’ in line with its achievements in the Indian market. Present in 28 global markets, now OPPO products and service are enjoyed by over 20 crore young consumers around the world.

OPPO also revealed a brand new TVC featuring Team India cricket players – Virat Kohli, Rohit Sharma, Shikhar Dhawan and R. Ashwin, along with a Bollywood Diva – Elli AvrRam. The TVC shows the festivities that surround Diwali and the importance of the perfect Diwali gift which helps you capture your greatest memories. The new variant will be available from 29th September on Amazon exclusively and in OPPO offline stores across India.

On the launch of OPPO F3 Diwali limited edition, brand director, OPPO India, Will Yang said, “Diwali is a festival that brings together loved ones under one roof and gives them an opportunity to bond. This customized red phone, a colour that signifies the auspicious festivities, aims to help our consumers click perfect moments with their families and make this a preferred Diwali gift.”

On the brand revamp, he further added, “We are thankful to the Indian consumers for their appreciation and acceptance of us as ‘The Selfie expert’. We are the first brand to offer Selfie focused phones and excel at it. Today, we are excited to say that we are the leaders in this industry on the basis of our performance and achievements in the Indian and global market.”

OPPO has been offering Selfie focused phones with revolutionary front camera technology since the trend caught on. According to The Nielsen Company’s report in July, OPPO is the leading Selfie expert in India, with the highest 39% top-of-mind-awareness of “great Selfies”. In Q2 2017, Counterpoint found out that OPPO F3 owns over 24.2% market share in INR 15K to 30K segment, which also proves OPPO is the Selfie expert and leader.


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