Oriflame launches NovAge Men range

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HT Bureau

GUWAHATI, Sept 12: Men typically don’t take much care of their skin and even if they do, they hardly ever follow a routine with products that are designed especially for them. Men’s skin is very different from that of women due to various factors like high levels of sebum secretion caused by testosterone or due to shaving. They, therefore, need a specialised skincare routine of their own which is simple yet effective. Oriflame Swedish direct selling beauty brand, has introduced an exclusive skincare range for men, NovAge Men, developed for male skin and comprises an easy routine with four steps that take two minutes.

Created to suit every skin-type, the NovAge Men range offers a complete solution to address men’s unique skincare needs, with Baobab anti-ageing technology proven to boost skin energy and fight signs of ageing. It provides 24-hour hydration, thereby revealing flexible, toned and smooth skin with reduced wrinkles.

Oriflame said a team of 42 scientists have worked for several man hours to design this range of products and over 300 men were involved in testing and evaluating the products until the perfect solution was found.

Talking about the NovAge Men range, Senior Director –Marketing, Oriflame South Asia, Naveen Anand said, “Men’s skin is totally different from women’s skin and has completely different needs. Keeping this in mind, we have designed a complete skincare routine specifically targeting male skin, which will make it easy for men to maintain their skin’s youthfulness for long. All they need is to follow four simple steps for two minutes, twice every day, and experience energised, great looking, and healthy skin for life.”

Featuring four products, the NovAge Men range involves four steps to maximise the anti-ageing results. It starts with cleansing with the NovAge Purifying and Exfoliating Cleanser enriched with black charcoal to wash off the deep-set impurities, oil, and sebum. The caffeine-enriched NovAge Eye Rescue Gel application in the next step enhances microcirculation to reduce under-eye bags and dark circles, whereas the Baobab anti-ageing technology in it targets wrinkles with an instant effect. The third step calls for boosting with the NovAge Energising & Hydrating Booster. Containing a blend of 10 minerals & vitamins, it energises, cools, and soothes the skin, along with intensifying the hydrating effect. Finally, the skin needs to be moisturised with the intense Anti-Ageing Face Gel that gets absorbed within 10 seconds, thereby visibly reducing all signs of ageing and also helping in protecting the skin from free radicals.

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