GUWAHATI, Feb 22: Despite the pandemic and its impact on businesses, Udaan, India’s largest business-to-business (B2B) e-commerce platform, enabled over 250 sellers under the Lifestyle category achieve sales worth Rs 10 million on the platform in 2020. Udaan’s Lifestyle business – comprising Clothing, Accessories, and Footwear – shipped over 230 million products to 20% of the total Lifestyle retailers present in India while catering to more than 26 lakh orders in 2020. The sellers on the Udaan platform were able to benefit from the ease-of-business and scale of e-commerce which resulted in the Lifestyle business achieving sales of 10 million comfort wear products and 10 million pairs of slippers across 900 cities during the year.
Key states such as Bihar, Jharkhand and the North East witnessed large transaction volumes in the Lifestyle category, followed by Uttar Pradesh, Andhra Pradesh, Orissa, Karnataka and West Bengal. With Work-From-Home (WFM) becoming a norm due to the pandemic, the sale of daily wearables like T-shirts, jeans, kurtis, comfort wear and slippers witnessed a major spike making them the highest selling products on the platform. Around 9 million T-shirts, 4 million pairs of jeans, 3 million kurtis, 4 million shirts and over 3.5 million mats, socks and blouses were sold on the platform during 2020. The lockdown also led to an increased demand for slippers and home comfort wear with 10 million pairs of slippers and an equal number of comfort wear products shipped across tier 1, 2 and 3 towns and cities. Of the total shipped volume, 70% of the slippers ordered were for men while 30% were for women. The Lifestyle category also added 100000 new users on the platform during 2020.
Speaking on the performance of the Lifestyle business, Kumar Saurabh, Head-Lifestyle Business, udaan, said, “We are glad that, despite the global pandemic and its adverse impact, Udaan kept the wheels of small businesses across Bharat moving by leveraging the power and scale of eCommerce. The volume growth achieved in the Lifestyle business was primarily driven by a vast range of quality products available at very affordable prices to our business partners, who in turn cater to the real Bharat. In addition, massive digital adoption triggered among retailers and manufacturers during the pandemic also resulted in the demand going up as the unlock happened. This clearly highlights the huge potential in the Lifestyle business, and we are uniquely positioned to leverage this opportunity by offering the benefits of eCommerce and internet-scale to our business partners. This is completely in line with our vision of transforming the trade ecosystem in the country leveraging technology.”