PNB Launches Pride-CRMD Module for Differently-Abled Employees

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HT Bureau

GUWAHATI, Dec 6: Punjab National Bank (PNB) observed “International Day of Persons with Disabilities (IDPD)” by launching PNB Pride – CRMD Module Tool. The tech tool is an android-based application custom-made for differently-abled employees to monitor and effectively follow up with the Special Mention Account (SMA) borrowers. PNB Pride Module has built-in talkback software that allows the visually impaired to access the system independently and enables them to get in touch with the customers simply by tapping on their phones.

The app aims to promote the rights and well-being of persons with disabilities. The platform opens new vistas of opportunities for ‘PNB Warriors’ with visual or any other physical impairment, helping them to make a valuable and tangible contribution. Suhas Lalinakere Yathiraj, District Magistrate, Gautam Buddha Nagar (UP) and Silver medalist in the Tokyo Paralympics 2021 attended the program as chief guest. The function at the New Delhi head office was attended by many of the top management officials of the Bank.

While addressing PNB Pariwar at the Bank’s Head Office in Delhi, the chief guest of the event, Suhas LY shared his saga of courage that saw him triumph not only in his professional career but also in the world of sports and games. He said, “We need to have the humility to understand that success doesn’t always come to the person who works hard but also who is blessed with the opportunity they get in life and their destiny plays an important role as well. My performance in that one hour at Tokyo really matters, not what I did in the rest of my life.”

Addressing the audience, CHSS Mallikarjuna Rao, MD, and CEO of PNB said, “The way we are able to utilize the exceptional talent available is a critical factor today. Many times we assess talent based on look and feel, which is sometimes wrong. Intrinsic quality does not have any barriers and comes from the commitment of heart and mind and with those two working together, any physical disability or otherwise can never be an impending factor for achieving success. Even for a normal person achieving excellence without commitment and passion is impossible.”

Vijay Dube, executive director at PNB, emphasized the abilities of differently-abled staff members and utilization of their skills in the conceptualization of PNB warriors and implementation of PNB Pride and said, “The development of PNB Pride CRMD module was through a participative model and feedback received from differently-abled staff members were incorporated in the module- CRMD Module is specifically developed with a focus on our visually impaired employees so that they are able to work with convenience and contribute to the  business and collections in loan accounts.”

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