Reckitt, WhiteHat Jr join ‘Dettol Banega Swasth India’ campaign

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HT Bureau

GUWAHATI, April 18: Leading global consumer health and hygiene company Reckitt, under the ‘Dettol Banega Swasth India’ campaign announced a collaboration with leading technology-based education company WhiteHat Jr to launch a unique digital scholarship program on Sunday.

The WhiteHat Jr Swasth Bharat Tech Champs Program aims to inspire children in the age group of 6-18 years to reimagine health and hygiene solutions that impact all human touch-points from personal to domestic and from the community to the environment.

“The current generations’ association with technology is unimaginable, it has become their primary medium to connect, engage and express over critical issues. With the unprecedented pandemic changing the way we live, eat, behave and socialise in our everyday lives, focus on health and hygiene has become paramount. Our collaboration with WhiteHat Jr is an effort not only to find immediate solutions to pressing needs of health and hygiene but also to make this a lifetime priority for them. We are excited to see the creative solutions they come up with to help spread the messages and make hygiene a habit,” said Gaurav Jain, senior vice president, Reckitt South Asia.

“Children are naturally creative and empathetic and since they aren’t predisposed to an existing concept or bound by the constraints of what’s doable, the solutions end up being genuinely innovative. This initiative is a real-life manifestation of the mission of WhiteHat Jr to make children creators rather than being passive consumers of technology,” said CEO and founder of WhiteHat Jr, Karan Bajaj.

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