Samsung launches India’s first AI enabled washing machine range

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HT Bureau

GUWAHATI, April 7: Samsung launched India’s first Artificial Intelligence (AI) enabled bi-lingual washing machine with Hindi and English user interface. This latest washing machine line-up, with 21 new models, comes equipped with AI features that offer a customised laundry process to consumers. The AI learns and remembers laundry habits and suggests the most frequently used wash cycle. To make the laundry experience more effective and simple, Laundry Planner enables users to schedule the end time of their laundry while Laundry Recipe gives automatic recommendations for optimal wash cycles based on information such as colour, fabric type and degree of soiling provided by the user, eliminating the need to guess which cycle is best.

“Consumer convenience has become the top most priority during the pandemic and smart home appliances that simplify lives resonate with them. Our new AI-enabled washing machine line up is a breakthrough innovation with Hindi and English user interface and is designed to offer simple, intelligent and personalised laundry solutions to consumers using machine learning. It has been customised for India with over 2000 wash combinations and 2.8 million big data analysis points for different types of fabrics and can be controlled with a smartphone or a Samsung connected device. This line-up will revolutionise the fully automatic front load washing machine segment that has seen the strongest adoption in the last one year, and we are confident of becoming the No. 1 player in this segment this year,” said Raju Pullan, senior vice president, Consumer Electronics Business, Samsung India.

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