Tata Motors, Indian Oil launch ‘Diesel BharoTruck Jeeto’ campaign

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HT Bureau

GUWAHATI, Sept 13: Tata Motors with IndianOil launched the ‘Diesel bharo – Truck Jeeto’ campaign to boost diesel sales during the festive season. The campaign was formally launched on Friday by Gurmeet Singh, Director (Marketing), Indian Oil, and RT Wasan, Vice President, MHCV Product Line, CVBU, Tata Motors, at an IndianOil outlet in Sarsan, Mumbai–Pune highway.

The campaign is set to run for a period of 90 days. Customers making a diesel purchase of 50 litres or more on a single bill from an Indian Oil outlet between September 10to December 8will stand a chance to win a bumper prize of a brand new Tata Ultra truck at the end of every 30 days. 45 lucky winners will take home a Tata Ace Gold every alternate day. In addition to this, 10,000 lucky customers also stand a chance to win High Speed Diesel worth INR 1,000 each. To participate, the customers will have to send a simple SMS on 99114 10000 with details of their Bill and quantity.

Speaking at the inaugural function, RT Wasan, Vice President, M&HCV Product Line, Tata Motors, said, “At Tata Motors, we are proud to continue our long standing association with IOCL leveraging each other’ strengths to offer superior products with guaranteed performance.

Through this ‘Diesel bharo – Truck jeeto’ campaign, we will be reaching out to all our customers to promote the use of high quality and high speed diesel, Tata Motors genuine oil and Tata Motors DEF from the largest network of IOCL and TML channel partners. We are continuously supportive of campaigns that create new benchmark for innovation. Our trucks have always been responsive to the adoption of newer innovations assuring the customers of a smooth quality drive.”

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