GUWAHATI, June 14: Tata Motors launched a special preview website for its highly anticipated premium hatchback, ALTROZ ahead of the planned schedule to provide a glimpse of it in its run-up to the commercial launch preparations on Friday. The website launch was triggered by the overwhelming response received for the website.
The website for Altroz began revealing itself gradually as more and more visitors came to the website. The site was to go fully live when it gets 100,000 visitors which was expected to take few days. However, with several Altroz fans visiting the website, Tata Motors crossed this milestone in a record time of 24 hours. Speaking on the occasion, Vivek Srivatsa, head, marketing, passenger vehicle business unit, Tata Motors, said, “This is an immensely proud moment for all of us at Tata Motors. To receive such a reception for Altroz, months before its launch, speaks volumes for the trust consumers have in our brand as well as in our products. Right from the unveiling of its concept at the Auto Expo last year, the Altroz has been a keenly followed product from our stable and the fact that we had to launch the website early due to such an encouraging response only validates that further.”