Van Heusen launches new sub-brand ‘Denim Labs’

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HT Bureau

Guwahati, April 22: Van Heusen announced the launch of its new sub-brand ‘Denim Labs’ on Thursday. Targeting young professionals, Van Heusen Denim Labs is designed to look undeniably sharp and engineered to provide true freedom of movement, infused with an upgrade on style and comfort. It will offer an entire collection range including shirts, trousers, layering pieces like truckers, jackets and blazers for both men and women.

The collection features attractive style elements such as a contoured waist for maximum grip and sleek look, reinforced seams for extra durability, power stretch for easy movement and easy-access pockets.

Van Heusen also unveiled a campaign christened ‘Move in the New Blue’ to promote its brand. Centered over Jacqueline who is grooving, stretching, swaying, spinning in a variety of denims by Van Heusen Denim Labs, the film showcases the broad range of supremely stylish denims perfect for every occasion and mood of today’s style and comfort conscious consumer. The campaign will be featured across multiple mediums such as television, print and digital.

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