Guwahati, May 15: Realme, the new e-commerce sub-brand of smartphone giant Oppo on Tuesday launched its first device, Realme 1, targeted at the youth of the country. The phone comes with the World’s first 12nm AI CPU MediaTekHelio P60 together with AI Shot Technology and a huge 6GB RAM+128GB ROM storage version, offering the highest cost to value product in India. The 6.0” FHD+ Full Screen of Realme 1 is complemented by an ‘Art of Light’ design in Diamond black, with exquisite details crafted for young users.
Realme 1 will be exclusively available from May 25th, 12 noon on India’s largest marketplace, Amazon.in, with the 3GB RAM+32GB ROM version priced at Rs. 8,990 and the 6GB RAM+128GB ROM version price at Rs. 13,990 in Diamond Black and Solar Red. A third variant of Realme1 with 4GB RAM+64GB ROM, available in Moonlight Silver and Diamond Black priced at Rs. 10,990 will go online for sale in June this year.
Realme 1 buyers will be offered a No Cost EMI on Amazon.in with exciting offers for SBI cardholders, 5% cash back, and for Jio customers a cashback of Rs. 4850. Realme 1 buyers will also be offered Amazon Prime deliveries for their orders.
Introducing brand Realme and announcing the launch of its first device, chief executive officer, Realme India, Madhav Seth said, “With Realme, our intention is to evolve the current Indian online smartphone market by offering premium-mid range smartphones that deliver a delightful user experience. Realme 1, our first offering, is focused at the young online consumers and is primed to be a market disruptor with the most stylish design, stunning specs along with superb quality and the most satisfying service in the mid price range. Realme 1 is today the most affordable combination of best design and top performance in the country.”
Realme with a range of devices ‘Made for and in India’, will share Oppo’s two manufacturing facilities in the country. Manufactured by Oppo factories, the brand will offer beautifully designed and power packed choices of extremely high quality in sub Rs. 15,000 range. Realme customers will have access to over 500 Oppo service centers across India with guaranteed 90% of repair cases resolved within an hour. Along with online service supports, Realme is offering a 360-degree customer service system.
When it comes to mobile phone performance, the three key pain points for young people are system freezing, fast power consumption, and insufficient memory. Realme 1 is precisely built to address these three issues for the Real and ultimate user experience. With 6GB RAM, users can run as many as 20 apps at one go without hanging. They can dabble between apps to be the ultimate multi taskers the on the go generation demands.
When it comes to battery management, the AI processor, by learning and establishing the usage habits of users over time, can smartly allocate the tasks to each core and shut down some apps to improve the power efficiency. The 3410mAh battery + AI battery management promise + the sharp AI processor which is also a master of temperature control, won’t let longer and higher usage affect its performance.
T L Lee, general manager, Wireless Communication Business, MediaTek, said, “We congratulate Realme for debuting the incredible Realme1 device with an affordable price tag. To be associated with Realme is the beginning of another successful score in our longstanding partnership. We share values when it comes to continuously innovating on future-first technologies and deliver greater value for our customers. With MediaTek’sHelio P60, Realme 1 has flagship features such as deep-learning facial detection, object and scene identification, fluid gaming experiences and smarter camera functions due to its NeuroPilot AI capabilities.”