Big FM Guwahati bags award for best Jingle on sanitation & ODF

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HT Bureau

GUWAHATI, Aug 21: The 92.7 BIG FM, India’s largest and No.1 radio network, Guwahati continues to reign with its conventional and innovative concepts that have charmed the listeners. The most heard radio station has showcased the true meaning of radio network’s agenda of providing entertainment with a cause through an innovative jingle. It has bagged the 1st position in jingle making competition for sanitation and ODF organised by government of Assam.

The entire team comprising of Programming head Ruma Chakraborty, MJ Shubhankar, MJ Sujita, MJ Aaliya and promo producer Kaushik Saikia contributed in the making of the jingle. The team brainstormed and came up with two creatives and uploaded it via Sound Cloud to MyGov website. Much to the team’s delight after receiving a number of entries, an esteemed panel of jury from the government of Assam adjudged 92.7 BIG FM Guwahati as the winner. The award ceremony took place at Pragjyoti ITA Centre on the occasion of 71st Independence Day. One of the most popular and loved MJ Shubhankar received the prestigious award on behalf of the team. Along with the certificate a prize money of thirty thousand rupees was also awarded to the team out of which they will donate more than 50% of the amount to Assam flood victims.

The government has been organizing various initiatives to spread awareness around the necessity of hygienic living conditions and to create ‘Open Defecation Free’ villages. The jingle making competition was an effort in realizing this mission effectively such that it reaches the masses. 92.7 BIG FM Guwahati clearly lived up to the requirements by creating an engaging jingle. The award-winning jingle has an impactful message that will form a connect with the locals creating a lasting effect on their minds.

Speaking about the achievement, MJ Shubhankar expressed his excitement and said, “It is really heart-warming to see our efforts being rewarded by the Government of Assam. The Sanitation & ODF Jingle making competition is a great effort taken up by the government to spread awareness in the most entertaining manner. It was a complete team effort wherein we brainstormed together to come up with the catchiest and creative jingle. It is a great feeling to represent 92.7 BIG FM Guwahati in receiving the honour. We look forward to continue delivering more such innovative concepts combined with entertainment and engage our listeners throughout the day.”

MJ Shubhankar is extremely popular amongst the people of Assam. Being adept with the culture of Assam and the local language he forms a strong connect with the locals. He hosts the morning show ‘BIG Cha Garam’ where he talks about happenings in the city. As a part of BIG City Pride awards, he also discusses topics about the city’s local essence that make for the city’s pride as per the citizens.

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