Bohag- Bohagi to attract voters to polling stations

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Four prominent personalities made ”icons” of Assam assembly polls

HT Bureau

GUWAHATI, March 6:  Assam chief electoral officer (CEO) Nitin Khade has rolled out various initiatives to attract people of the state to exercise their right to vote in the upcoming assembly elections.

Khade unveiled mascots for the ensuing general assembly election. Keeping in mind the upcoming Rongali Bihu, before advent of which the assembly elections will be held, the mascots have been conceptualised.

Bohag and Bohagi- the mascots designed by K. Sai Gowthami who was an IIM graduate are set to attract voters to assembly elections.

“Bohag and Bohagi are a balanced fusion of Assam’s glorious past, progressive present and a promising future. These representatives of new generation and the new millennial are well-informed and vigilant voters inspiring the people of Assam to cast their precious votes. Both Bohag and Bohagi personify the energy of a young and vibrant Assam. They are dutiful and responsible human beings and empowered citizens who are willing to come out and exercise their right to vote,” Khade said.

The office of the CEO has also released the theme song of the election namely “It’s the time for Election; it’s your time to vote…” and introduced four icons to the voters.

The four icons are Para- cyclist Rakesh Banik, actor Kapil Bora, singer Aninidita Paul and cricketer Riyan Parag.

Moreover, in order to ensure the conduct of free, fair and safe election, district election officers at 50 Legislative Assembly Constituencies (LACs) are holding workshops and awareness camps to educate the voters about ethical voting.  Khade said that special drives have been undertaken on low foot fall/ vote count areas to encourage the people to come out and vote.

Khade said that involvement of local youth groups was necessary to target colleges in the district and choosing youth ambassadors to lead voter awareness events consisting of interactive competitions, quizzes and general information dissemination.

“Rallies have been taken out in those Polling Stations where women voter turnout has been very low. Display of election tableau along with unity walk with participation of line departments, teachers and students, short videos on Electoral participation shared in WhatsApp, Facebook and other social media platforms. Door-to-Door campaigns by BLOs, Mobile van Miking, publicity through hoardings, posters distribution, awareness through Mascot, various competitions, etc are being regularly conducted. Visits by SHGs, Flash Mob Dance activities, Chunav Pathshalas and street plays are being carried out at various LACs. Awareness generation through songs, music videos, street play by NGOs, notices published in local newspapers and telecast of messages through local cable TV channels in low voter turnout areas. Letters sent to individuals personally at lowest turnout polling station areas encouraging them to take part in voting process. Campus ambassadors along with college students are involved in special awareness activities in the low voter turnout areas. Colleges allotted for special activities in low vote count areas where students are also participating in door to door visits.  Skits, poster distribution, EVM and Postal Ballot Facility awareness drive etc,” a press release stated.

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