DHEMAJI, March 5: With a view to promote handicrafts designing through diversification and its consequent economic gain, the Women Development Centre (WDC), a Guwahati-based NGO organized a day-long programme of ‘Fashion Show cum Exhibition’ on handicrafts products at Jonai in Dhemaji district recently.
The programme which was supported by development commissioner of Handicrafts (NE region) run under ministry of textile, NABARD and Dhemaji district administration, focused on traditional dresses on Mising tribe and its diversified handicrafts products.
The organizers with the theme “Fabric of Jonai with rhythm” encouraged the rural artisans of diversification of their products clothes and making finished product to attract national and internation markets.
The NGO already conducted a series of training for women SHGs and weavers of Dhemaji districts under Livelihood Entrepreneurship Development Porgramme (LEDP) and encouraged them for export their products.
Jonai SDO (Civil) Nisarge Hivare, who graced the occasion as chief guest, hoped that the effort initiated by the NGO would benefit local artisans and make them aware on market value of their handicrafts products. Assuring all possible help from district administration’s end, the SDO urged the women entrepreneurs to explore national and international market to sell their products. He also suggested them to avail scheme benefits under Handloom & Textile and Sericulture departments to boost their activities.
Addressing the occasion, development commissioner of handicrafts (regional director) Nira Lakshmi Palai said the department was taking up schemes to provide self-employment avenues to rural woman artisans belong to backward sections and promote their handloom and handicrafts activities through bank finance, while Assistant General Manager of NABARD, Ms Asha Chandra spoke on the global market demand of handicraft products and said that creation of market linkage can enhance rural economy of the state.
Earlier, welcoming the participants on the occasion, WDC director Sister Betsy urged the rural artisans to come forward to avail free training for diversification of the handicraft products through her NGO.
Among others, DGM of Orient Processing Co. Pvt Ltd, Bidyut Rajkowar, Assistant Director of Handicrafts (Itanagar), Rajiv Saikia, entrepreneurs cum exporters- Dipak Sarkar and Ms Jyotika Choudhury, WDC’s Project Director Ms Bhagyawati Bhuyan spoke on the occasion explained the participants about export marketing of handicrafts products.
The programme was followed by a fashion show and fashion contest with diversified Mising traditional attires, which attracted mass applause from the audience and participants. The fashion show was conducted by local designers- Nilufar Ahmed and Jeshmin Pegu.