Film fraternity, artists join hand to combat Covid-19

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‘Film fraternity important ambassadors of the Covid-19 vaccination programme’

HT Bureau

Guwahati, April 13: India has launched the Covid vaccine for frontline workers and selected groups of people in phases and is preparing for a massive vaccination drive that will be crucial for the country to come out of the pandemic.

With an aim to increase the pace of the Covid vaccine drive in the state, National Health Mission Assam and Department of Health and Family Welfare (HFW), Government of Assam in collaboration with LEHS | WISH and Film Fraternity of Assam have organised a uniquely modelled awareness campaign through engaging the film fraternity and artists to gear up the mobilisation efforts and share the need and benefits of Covid vaccination campaign in the state on 12th April, 2021 at Jyoti Chitraban Studio, Guwahati.

Welcoming the Film fraternity and artist community in the inaugural session of the campaign, Raju Tamang, state head of LEHS | WISH said, “The film fraternity and artistes are important ambassadors of the Covid-19 vaccination programme as they have a huge fan following in the community. Social media communication through such celebrities and ambassadors are the most effective form of mass communication that can happen. The objective of the awareness campaign was to encourage more people to get vaccinated in view of the recent surge in Covid-19 infections in the state and country.”

“Associating with this campaign, the Film Fraternity of Assam aims to actively engage in the mission of Covid-19 vaccination and management, and pledge to sensitise our community against stigma and other social barriers,” Dr Hitesh Barua, president, FFA, a renowned health entrepreneur and singer, said. He also added that the film fraternity which has immense influence can help convince people that the vaccine is safe and that vaccination is the only way we can move forward.

Addressing this innovative campaign, director of Health Services (Family Welfare), Munindra Nath Ngatey said that the vaccination is the only weapon we hold against the surging Covid cases and people should go out in large numbers to get vaccinated. He added that even healthcare and frontline workers were initially reluctant in getting vaccinated and events like the one that was held today could help convince people to get vaccinated.

Inaugurating the campaign, executive director, National Health Mission, Assam, Dr Manoj Kumar Choudhury, said that vaccination is very pivotal to combat Covid-19 and through this we can keep ourselves and others around us safe. He also appealed to the film fraternity to sensitise communities on this. It will also help eradicate the stigma and misconception about Covid vaccine and create awareness on preventive measures and benefits of Covid-19 vaccination. Dr Binita Goswami, joint director DHS (FW) and Monita Borgohain, secretary of Jyoti Chitraban Studio and senior officials of the Health and Family Welfare, Government of Assam took part in the programme. The awareness campaign began with a theme song on Covid-19 vaccination sung by Zubeen Garg.

A wall-sticker developed by the NHM Assam, DHS (FW) and LEHS | WISH was unveiled at the ceremony. The sticker portraying Covid Champions was handed over to all those who got vaccinated. The inaugural meeting of the awareness campaign was moderated by Dr Arup Jyoti Kalita, senior manager, LEHS | WISH.

Following the inaugural session, a Covid vaccination camp was also held on Tuesday at the Jyoti Chitraban Film Studio. The session was formally inaugurated by M. Ngatey, Dr Manoj Choudhury and Pabitra Margherita. Around 100 members of the film fraternity along with officials of Jyoti Chitraban Studio (45 years and above) were vaccinated in this camp.

Eminent personalities including Mridula Barua (renowned actress), Pranjal Saikia (veteran actor), Manjula Barua (producer/director), Pabitra Margherita (chairman, Jyoti Chitraban Studio), Jatin Bora (popular actor), Prerona Borbora (national awardee director), Rajesh Bhuyan (eminent film director), Gunjan Bhardwaj (actor), Biki Rajkhowa (actor), Tridiv Lahon (actor), Diganta Bharaty (singer), Munna Ahmed (director) and other artists participated in the on-spot campaign and addressed through an innovative audio visual awareness platform installed in the Jyoti Chitraban Studio which urged the people to get vaccinated, continue wearing masks, maintain safe distance and practice hand and face hygiene to combat Covid-19.


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