IMPHAL, Sept 20: Manipur chief minister N Biren Singh’s wife Nongthombam Ongbi Hiyainu Devi has been named the ‘Brand Ambassador’ of Anaemia Free Manipur 2020 campaign.
Attired in traditional Manipur attire, Hiyainu Devi launched the “Anaemia Free Manipur Poster Campaign 2020″ in a slimmed down function at Chief Minister’s Secretariat on Sunday.
“For me it is a rare occasion to come out in public,” she said, adding that she came out with an aim to raise awareness about the deficiency of iron (anaemia) among the people of the State.
Notably, the poster campaign was launched under Bharat Vikas Parishad, Manipur (BVPM) and initiated by Heikrujam Joybee Devi, a prominent member of (BVPM). While delivering her address, Joybee Devi extensively talked about the high prevalence of anaemia in women of reproductive age stating that almost 20% of women in the country are suffering from anaemia and the situation is very alarming.
Speaking on the occasion, Director (IPR) Heisnam Balkrisna Singh said that there is a need for a mass awareness campaign about the deficiency of iron (anaemia) among the public, especially women folks of the state. “Anaemia is a condition in which the number of red blood cells or their oxygen-carrying capacity is insufficient to meet the body’s physiological requirements, which vary by age, sex, altitude, smoking habits, and during pregnancy. The manifestations of anaemia vary by its severity and range from fatigue, weakness, dizziness and drowsiness to impaired cognitive development of children and increased morbidity,” Singh added.
National Vice-President of Bharat Vikas Parishad Dr Sinam Rajendra Singh, CEO of Eastern Motors Sinam Pritam Singh and members of Bharat Vikas Parishad were present during the launching function.